Senior SEA Manager (m/f/d)
Core
Plan, implement, and optimize Google Shopping & Search and Bing campaigns end-to-end, managing significant advertising budgets and scaling the paid search channel.
Role type
Senior Search Engine Advertising (SEA) Manager
Builds
Paid search and shopping advertising campaigns for an e-pharmacy
Domain
E-commerce / Healthcare / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Google Ads (Search & Shopping), Bing Ads, Google Merchant Center, feed optimization, A/B and multivariate testing, data analysis, budget planning, KPI framework management
Preferred skills
ProductsUp, GA4, attribution models, AI tools and automation, LLMs in marketing
Technologies
Google Ads, Bing Ads, Google Merchant Center, ProductsUp, GA4, Excel, Google Sheets
Responsibilities
Plan and own Google Shopping & Search and Bing campaigns end-to-end; Strategically develop and scale the paid search advertising channel; Optimize the search & shopping campaign portfolio (structure, bidding, audiences, feeds, copy); Analyse performance data and translate insights into optimization actions; Lead A/B and multivariate testing initiatives; Collaborate with Analytics, Data, Pricing, and Country Management teams
Seniority
Senior, hands-on IC