Personal Loan Strategy & Growth
Core
Own the acquisition funnel, pricing strategy, and P&L for the personal loan portfolio while optimizing CAC and conversion rates.
Role type
Senior growth strategy manager (consumer lending)
Builds
Personal loan products and marketing campaigns
Domain
Fintech / Consumer Lending
Deliverable
product features
Required skills
funnel optimization, budget allocation, pricing strategy, competitive intelligence, financial forecasting, unit economics analysis, A/B testing, SQL, advanced spreadsheet modeling
Preferred skills
performance marketing (CRM, Google, Meta), digital lending regulatory knowledge
Technologies
SQL, CRM, Google, Meta
Responsibilities
diagnose performance drop-offs across the user journey, allocate budgets across marketing channels, conduct rate-card testing and elasticity experiments, track competitor activities, forecast portfolio targets and report on growth performance
Seniority
Mid-level, hands-on IC
