Growth Appliacation Circle Lead
Core
Lead the development and utilization of a customer data ecosystem to drive acquisition, conversion, retention, and repeat business for Amar Bank & Tunaiku customer portfolios.
Role type
Senior Growth Application Circle Lead (Customer Data & Marketing Analytics)
Builds
Enterprise digital MarTech stack, automated data pipelines, centralized data models, and real-time BI dashboards.
Domain
Financial Services (Banking) + Marketing Analytics
Required skills
Customer data strategy, lifecycle analytics, BI dashboarding, funnel optimization, MarTech stack architecture, data pipeline engineering, tracking standards enforcement, cloud data warehousing, digital user journey analysis
Preferred skills
Telephony/dialer integrations, engagement platforms, retention/loyalty tracking, affiliate tracking platforms
Technologies
BigQuery, Snowflake, Looker, Tableau, Power BI, AppsFlyers, MoEngage, HasOffers, Tune, Impact, Everflow, CJ
Responsibilities
Drive customer data strategy, lifecycle analytics, BI dashboarding, and end-to-end funnel optimization; Architect, scale, and maintain the enterprise digital MarTech stack; Design and deploy automated data pipelines merging digital ad data with business databases; Enforce robust tracking standards across campaigns and agencies; Eliminate manual reporting by engineering centralized data models; Build and maintain automated, real-time BI dashboards; Analyze digital user journeys to identify drop-off points and optimize conversion rates.
