Digital Performance Marketing Manager
Core
Manage online marketing channels to promote financial products to segmented audiences and acquire customers while optimizing CAC.
Role type
Digital Performance Marketing Manager
Builds
Customer acquisition campaigns across app install, affiliate, social media, SEO, and SEM channels
Domain
Fintech / Digital Marketing
Deliverable
product features
Required skills
Data analysis, SQL, BI tools, Financial analysis, Numerical analysis, Marketing strategy, Customer journey analysis, Trend research
Preferred skills
Engineering/CS/Math background, Marketing technology implementation, Creative experimentation
Responsibilities
Manage online marketing channels, Acquire customers, Conduct primary research on personal finance trends, Monitor and analyze customer journey, Translate marketing data into business insights
Seniority
Mid-level, hands-on IC
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