CDI- RESPONSABLE ACQUISITION & SEO
Core
Driving paid and organic traffic strategies across 10 European e-commerce sites for Sandro, focusing on revenue growth, brand awareness, and ROI optimization.
Role type
Senior Acquisition & SEO Manager (E-commerce)
Builds
Paid media campaigns, organic search visibility, and multi-channel acquisition roadmaps for fashion e-commerce.
Domain
Fashion retail / E-commerce / Digital Marketing
Deliverable
product features
Required skills
Paid media strategy (SEA, Social Paid, Affiliation, Retargeting), SEO/GEO strategy, budget management, agency management, data analysis, KPI monitoring, roadmap planning, cross-functional collaboration.
Preferred skills
Experience with emerging channels (Chat gpt Ads, Snapchat, Pinterest), LLM optimization, AI Max tests, omni-channel attribution models.
Technologies
Google Ads, Meta Ads, SEO tools, Analytics dashboards, CAPI, LLM platforms.
Responsibilities
Define and implement acquisition strategies for paid and organic traffic; manage media budgets and challenge agency performance; monitor competitors and cost trends; report on traffic, audience, ROI, and conversion KPIs; lead project roadmaps for new channels and attribution models; manage and develop the traffic manager; collaborate with Branding, E-CRM, Project, Omnichannel, and E-commerce teams.
Seniority
Senior, hands-on IC with management responsibilities.