Senior Business Marketing Lead, North America
Core
Drive growth for Wise Business across the US and Canada by owning the regional marketing plan end-to-end and building a scalable GTM function for SMBs and startups.
Role type
Senior Business Marketing Lead (North America)
Builds
Scalable GTM function and regional marketing plans for Wise Business
Domain
Fintech / Cross-border payments / North American SMB market
Deliverable
product features
Required skills
Regional strategy execution, budget ownership and allocation, market insights, cross-functional partnership, product expertise, unit economics analysis, geo-test and A/B test design, B2B marketing to SMBs/startups, matrix organization leadership, Sales-to-Marketing lead motion, product-shaping collaboration
Preferred skills
B2B fintech background, North American SMB fintech competitive landscape knowledge, industry events and sponsorships, scalable evergreen campaign design
Technologies
Paid Search, Paid Social, SEO, PR, CRM, Influencers, Marketing Analytics, Data Science
Responsibilities
Design and execute regional marketing plans, own budget allocation to hit payback targets, partner with global channel teams on acquisition, partner with Product to strengthen the offering, drive strategic partnerships with ecosystem players, run geo-tests and incrementality experiments, build Sales-to-Marketing lead motion
Seniority
Senior, hands-on IC with strategic ownership