Marketing Executive - Paid Social
Core
Execute and optimize paid social media campaigns across all territories to drive growth and ROI for Taylor & Francis.
Role type
Paid Social Marketing Executive
Builds
Paid social ad campaigns on LinkedIn and Meta
Domain
Academic publishing and business intelligence
Deliverable
product features
Required skills
Paid social campaign management, LinkedIn advertising, Meta advertising, ROI optimization, growth strategy, test-and-learn methodology, stakeholder collaboration, KPI tracking, market trend analysis
Preferred skills
Innovation in social platforms, commercial strategy awareness, self-development
Technologies
LinkedIn, Meta
Responsibilities
Own specific paid social campaign plans and performance, lead paid social activity across all territories, collaborate with planning teams on growth strategies and budgets, document strategies and approaches, present performance data to stakeholders
Seniority
Individual Contributor, mid-level