National Account Manager, Retail Channel (Grocery)
Core
Develops and executes national account strategies for Red Bull's Off Premise grocery channel, managing sales performance, trade spend, and customer relationships.
Role type
Senior National Account Manager (Grocery/CPG)
Builds
National sales strategies, annual business plans, and customer marketing agreements for key Off Premise accounts.
Domain
Consumer Packaged Goods (CPG), Grocery/Retail
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic planning, account management, trade spend management, business analysis, negotiation, stakeholder management, market trend analysis, ROI evaluation, cross-functional collaboration, presentation skills, Microsoft Excel/PowerPoint proficiency.
Preferred skills
CPG industry experience, category management, Direct Store Delivery (DSD), French language proficiency.
Technologies
Microsoft Excel, PowerPoint, Nielsen data tools.
Responsibilities
Develop and execute short- and long-term account strategies; lead the development and growth of national Off Premise key accounts; manage and deliver annual volume and trade spend plans; analyze ROI for distribution and visibility agreements; conduct in-store audits to assess execution quality; attend regional and national business meetings to align on priorities.
Seniority
Senior, hands-on IC