Director, Industry Marketing - Telecommunications
Core
Own the industry narrative for ServiceNow in the telecommunications sector, crafting messaging that connects platform capabilities to telco challenges like network operations transformation and BSS/OSS modernization.
Role type
Director, Industry Marketing (Telecommunications)
Builds
AI-first marketing motion, buyer-specific messaging, and pipeline-generating plays for telco buyers.
Domain
Telecommunications / B2B Marketing
Deliverable
product features
Required skills
B2B marketing strategy, telecommunications industry expertise, AI-powered content generation, buyer persona development, cross-functional collaboration, competitive landscape analysis, thought leadership creation
Preferred skills
Experience in vertical-specific marketing, ability to influence without authority, deep understanding of telco executive psychology
Technologies
AI agents, automated content workflows, AI-powered listening and synthesis tools
Responsibilities
Define ServiceNow's point of view for Telecom, architect messaging for distinct buyer personas, model AI tool usage across the marketing team, partner with product marketing and GTM to drive pipeline, build thought leadership and digital assets, track industry dynamics and competitive signals, represent ServiceNow at industry events
Seniority
Director, strategic leadership with hands-on execution