App & Loyalty Marketing Manager
Core
Lead the customer-facing marketing plan for Greene King's app and loyalty programme, driving engagement, frequency, and customer value across the portfolio of brands.
Role type
App & Loyalty Marketing Manager
Builds
Customer engagement plans, loyalty campaigns, and customer journeys for Greene King's app and loyalty propositions.
Domain
Hospitality (pubs and brewing)
Deliverable
product features
Required skills
Multi-channel campaign delivery, project management, cross-functional collaboration, customer insights translation, marketing communications strategy
Preferred skills
Hospitality/retail industry experience, marketing degree, CIM qualification
Responsibilities
Develop and deliver customer engagement plans to drive app usage and market share; Partner with Brand Marketing to activate loyalty campaigns; Lead the launch and activation of new app features and loyalty propositions; Review and optimize customer journeys; Create loyalty marketing communications and channel activation best practices.