Lifecycle Lead
Core
Lead the development and execution of automated lifecycle communication strategies to drive customer activation, retention, and reactivation for a consumer app.
Role type
Senior Lifecycle Marketing Lead
Builds
Automated user engagement campaigns and personalized communication flows
Domain
Consumer Tech / Food Delivery / B2C
Deliverable
product features
Required skills
CRM lifecycle strategy, project management, marketing automation, data analysis, A/B testing, stakeholder management, OKR alignment, HTML/Liquid coding
Preferred skills
SQL, AI tools for campaign optimization, coaching/mentoring, international environment experience
Technologies
Braze, HubSpot, Salesforce
Responsibilities
Craft and optimize communications strategy for customer activation and retention; Manage complex projects from inception to execution; Interpret customer data and generate insights to inform strategies; Collaborate with cross-functional teams and stakeholders; Prioritize tasks aligned with company OKRs
Seniority
Senior, hands-on IC