CRM Campaign Specialist iGaming (m/f/x) - German Speaking
Core
Increase customer retention and engagement for the Games product through multi-channel communication, event-driven promotions, and optimization of customer journeys.
Role type
CRM Campaign Specialist (iGaming)
Builds
Multi-channel marketing campaigns, automated lifecycle communications, and personalized bonus offers for user segments.
Domain
iGaming / Regulated digital gaming
Deliverable
product features
Required skills
Campaign management, CRM and CMS tool usage, data analysis, creative campaign ideation, project management, English (excellent), German (proficient)
Preferred skills
Experience in iGaming or regulated digital industry
Technologies
CRM tools, CMS tools, gaming supplier back offices
Responsibilities
Build campaigns and user journeys, plan and execute promotions across gaming supplier back offices, write marketing copy and manage campaign assets, optimize automated customer lifecycle communications, create targeted personalized bonus campaigns.
Seniority
Junior to Mid-level (1+ years experience required)
