Marketing Product Manager
Core
Drive brand expansion for the Rainbow Six franchise through transmedia, licensing, and partnerships to reach new audiences and strengthen long-term value.
Role type
Marketing Product Manager (Brand Extensions)
Builds
Brand extension initiatives, licensing deals, strategic partnerships, and transmedia projects for the Rainbow Six franchise.
Domain
Gaming / Entertainment / Brand Management
Deliverable
product features
Required skills
Brand strategy, project management, stakeholder coordination, market analysis, creative guidance, strategic planning, performance tracking, transmedia development, licensing management, partnership development
Preferred skills
Video game industry knowledge, experience with intellectual property management
Technologies
None stated
Responsibilities
Develop brand extension strategy across transmedia and licensing; identify opportunities to expand into new audiences and revenue streams; steer licensing and partnership initiatives; partner with Core Services on transmedia projects; maintain visibility and alignment with brand strategy; provide strategic and creative guidance to teams and partners; review and approve marketing deliverables for quality and consistency; translate brand objectives into actionable plans; coordinate multiple stakeholders and initiatives; monitor market trends and competitors; track performance of brand initiatives; support preparation of presentations and events.
Seniority
Mid-level, hands-on IC
