Director, Platform Growth & Ecosystem Marketing, Minecraft
Core
Lead Minecraft's Platform Growth Strategy and Growth Ecosystems, driving growth across major gaming platforms, retail partners, and digital storefronts while owning strategy for China and Education ecosystems.
Role type
Director, Platform Growth & Ecosystem Marketing
Builds
Minecraft platform growth, China and Education ecosystems, strategic distribution partnerships
Domain
Gaming, Mobile, Platform Marketing, Ecosystem Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Strategic partnerships, International expansion strategies, Mobile ecosystem marketing, Cross-functional leadership, Global marketing initiatives, Education technology marketing, Partner-funded marketing management, App Store and Google Play merchandising, Retail channel management, Digital storefront marketing
Preferred skills
Experience with major gaming platforms (Nintendo, PlayStation, Apple, Google, Xbox, Steam), Complex matrixed organization navigation, Analytical business planning, Executive communication
Technologies
App Store, Google Play, Steam
Responsibilities
Develop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems; Launch and scale mobile products and mobile ecosystem marketing programs; Lead global marketing initiatives across international markets; Manage gaming retail relationships and category merchandising; Execute international expansion strategies leveraging platform partnerships and distribution networks.
Seniority
Director, strategic leadership & team management
