Director, Platform Growth & Ecosystem Marketing, Minecraft

## About the role Drive growth across Apple, Google, Nintendo, PlayStation, Xbox, gaming retail partners, and digital storefronts by developing strategic partnerships, expanding discoverability, increasing merchandising opportunities, and unlocking new commercial & regional growth opportunities. Lead Minecraft's Growth Ecosystems Own the growth strategy for Minecraft's China and Education ecosystems, partnering with product, business, and marketing leaders to expand audience reach, accelerate adoption, deepen engagement, and unlock new growth opportunities. Build Strategic Distribution Partnerships Develop and scale partnerships across OEM, telecommunications, subscription, and technology ecosystems that increase player access, extend distribution, and support long-term franchise growth. ## Requirements - Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business - OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business - OR equivalent experience - 4+ years people management experience or indirect people management experience (or virtual teams) - 8+ years of experience in mobile marketing, platform marketing, ecosystem marketing, strategic partnerships, gaming, technology, or entertainment marketing - 6+ years of people management experience leading and developing teams - Experience working with major gaming platforms including Nintendo, PlayStation, Apple, Google, Xbox, and Steam - Experience managing gaming retail relationships, digital storefront marketing, category merchandising, platform promotions, commerce programs, or partner-funded marketing initiatives - Experience developing and executing international expansion strategies that leverage platform partnerships, product ecosystems, retail channels, and distribution networks to grow customer reach, engagement, and commercial performance across global markets - Experience launching and scaling mobile products and mobile ecosystem marketing programs - Experience building and managing strategic partnerships that deliver measurable business outcomes - Experience working across mobile, platform, retail, OEM, telecommunications, subscription, and technology ecosystems - Experience leading cross-functional initiatives within a complex, matrixed organization - Analytical, business planning, and strategic thinking capabilities - Executive communication and stakeholder management skills - Experience working with App Store and Google Play merchandising, discoverability, growth, or lifecycle strategies - Experience leading global marketing initiatives across international markets - Experience working with education technology products and adoption-focused marketing - Experience managing partner-funded marketing investments and co-marketing programs - Passion for gaming, player communities, and ecosystem-driven growth ## Nice to have - Experience working with education technology products and adoption-focused marketing - Experience managing partner-funded marketing investments and co-marketing programs - Passion for gaming, player communities, and ecosystem-driven growth