Director of Marketing, Minecraft Entertainment & Experiences
Core
Lead end-to-end brand management and marketing for the Minecraft franchise across films, series, theme park lands, and live experiences.
Role type
Director of Marketing (Entertainment IP & Franchise)
Builds
Films, series, theme park lands, location-based experiences, and live events for the Minecraft universe.
Domain
Entertainment, Gaming, Theme Parks
Deliverable
Production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Brand strategy, franchise ecosystem management, global marketing leadership, partner ecosystem governance, theatrical/episodic content marketing, experiential marketing, operating model building, team building, stakeholder influence, cross-functional alignment, launch readiness frameworks.
Preferred skills
N/A
Technologies
N/A
Responsibilities
Position and launch franchise content and experiences from greenlight to long-tail, establish repeatable planning rhythms and launch frameworks, build and scale global marketing teams, align business, product, creative, and regional stakeholders, manage complex partner ecosystems including studios and licensees.
Seniority
Director, hands-on IC with people management
