Brand Manager, OTC & OTX
Core
Develop and execute integrated brand strategies for OTC and OTX portfolios to drive sales, market share, and profitability across consumer, healthcare professional, and trade channels.
Role type
OTC/OTX Brand Manager
Builds
Integrated marketing campaigns, omnichannel engagement strategies, and brand growth plans for over-the-counter and oral therapeutic products.
Domain
Consumer Health / OTC / OTX / Pharma
Deliverable
product features
Required skills
Brand strategy development, media planning, digital marketing, channel activation, agency management, market analysis, financial acumen, stakeholder management, regulatory compliance knowledge
Preferred skills
Healthcare professional engagement, KOL management, e-commerce initiatives, sales force effectiveness support
Technologies
Digital marketing platforms, CRM tools, media planning software
Responsibilities
Develop annual brand strategies and budgets; identify growth opportunities via market insights; design integrated marketing campaigns; manage agencies and campaign execution; monitor brand performance and KPIs; collaborate with cross-functional teams; report product complaints and medical queries.
Seniority
Mid-Senior, hands-on IC