Specialist (w/m/d) Retail Media
Core
Managing and scaling Retail Media partnerships with FMCG/CPG brands, advertisers, and media agencies while developing media concepts and executing campaigns.
Role type
Retail Media Partnership Manager
Builds
Custom media concepts, negotiated media deals, and executed advertising campaigns for retail media partners
Domain
Retail Media, E-Commerce, AdTech, FMCG
Deliverable
client delivery
Required skills
B2B partnership building, media concept development, campaign management, performance analysis, negotiation, strategic planning, data-driven decision making
Preferred skills
FMCG industry experience, AdTech knowledge, performance marketing expertise
Technologies
AdTech platforms, E-Commerce systems
Responsibilities
Develop tailored media concepts, negotiate and close media deals, oversee and optimize advertising campaigns, analyze campaign performance and generate actionable insights, collaborate with internal teams (Commercial, Quick-Commerce, Marketing, Finance, Content), monitor market trends and identify new revenue opportunities
Seniority
Mid-level, hands-on IC