Key Account Manager
Core
Managing and developing a set of key-account customers on a national level to achieve sales targets.
Role type
Key Account Manager (FMCG/Modern Trade)
Builds
Strategic account plans, annual business plans, promotion strategies, and sales execution programs for key retail customers.
Domain
Fast-Moving Consumer Goods (FMCG), Modern Trade, Coffee Industry
Deliverable
product features
Required skills
Strategic account planning, sales target achievement, trading term negotiation, promotion planning & execution, demand forecasting, business review leadership, stakeholder management, market analysis, receivables management
Preferred skills
Knowledge of Nielsen/TNS market research reports, FMCG dynamics, MS Office proficiency, English language skills
Technologies
MS Office, Nielsen, TNS
Responsibilities
Develop and implement strategic account plans and annual business plans; Lead trading term negotiations including pricing and promotions; Execute customer promotion strategies and sales excellence programs; Conduct business reviews and trade visits; Manage key account receivables and credit control; Collaborate with internal teams (marketing, supply chain) for seamless service delivery.
Seniority
Mid-Senior, hands-on IC
