CRM Paid Media SEA Manager
Core
Translate global CRM, Paid Media and SEA strategies into actionable Hub and country-level execution plans to drive customer acquisition, engagement, retention and conversion.
Role type
Hub-level CRM Paid Media and SEA Manager
Builds
CRM, Paid Media and SEA campaigns across Hub countries
Domain
Digital Marketing / Customer Relationship Management
Deliverable
product features
Required skills
CRM strategy execution, Paid Media management, Search Engine Advertising (SEA), budget management, campaign performance analysis, stakeholder coordination, multicultural team collaboration
Preferred skills
Digital marketing innovation, testing and continuous improvement, entrepreneurial thinking
Technologies
Digital marketing tools, campaign tracking, attribution and reporting solutions
Responsibilities
Coordinate execution of CRM, Paid Media and SEA campaigns across Hub countries; Support campaign planning, media budget allocation and performance optimisation; Monitor campaign performance and prepare regular reporting on key digital marketing KPIs; Collaborate with Global, Hub and local stakeholders to implement digital marketing tools and reporting solutions; Analyse campaign performance and customer behaviour to identify optimisation opportunities; Support testing and innovation initiatives to improve CRM and digital marketing effectiveness.
Seniority
Mid-to-Senior, hands-on IC