Director, Culture Marketing
Core
Lead the development and execution of a comprehensive, long-term Culture Marketing strategy for Red Bull across the Central Region, focusing on music, dance, art, creators, and cultural events to build brand equity and drive consumer impact.
Role type
Director, Culture Marketing (Regional Strategy & Portfolio Lead)
Builds
Distinctive Culture platforms, flagship events, third-party partnerships, and integrated marketing programs
Domain
Consumer Goods / Beverage Industry / Cultural Marketing & Experiential
Required skills
Strategic planning, portfolio management, cultural trend analysis, event production leadership, budget management, team leadership, cross-functional collaboration, stakeholder management, relationship building with artists and creators
Preferred skills
Bilingual (English/Spanish), experience in lifestyle or entertainment marketing
Technologies
N/A
Responsibilities
Define regional Culture Marketing strategy and investment priorities; oversee flagship events and major programs; cultivate relationships with artists and cultural organizations; build and mentor a high-performing team; manage significant budgets and measure campaign impact; collaborate with Brand, Media, and Sales teams
Seniority
Director, strategic leadership & team management