Integrated Marketing Manager - Consumer & Brand, LATAM
Core
Lead integrated consumer and brand campaigns for ChatGPT across Brazil and Spanish-speaking Latin America, turning cultural insights into creative strategies and managing execution from brief to launch.
Role type
Senior Integrated Marketing Manager (Consumer & Brand)
Builds
Integrated marketing programs, paid/owned/earned media campaigns, creator partnerships, and cultural experiences for ChatGPT.
Domain
Technology / Artificial Intelligence / Consumer Marketing
Deliverable
product features
Required skills
Technology marketing leadership, LATAM consumer and cultural insight, creative brief writing and concept review, integrated campaign management, cross-functional alignment, budget and resource management, measurement and analytics.
Preferred skills
AI product marketing experience, established network of local creative/media/creator partners, Spanish language proficiency.
Technologies
None explicitly listed
Responsibilities
Define audience, cultural insight, and brand objectives for marketing programs; write creative briefs and guide concept development; own integrated campaigns from brief through launch and measurement; develop locally originated campaigns adapting global work; build ongoing consumer marketing programs around cultural moments; align local, regional, and global partners on campaign decisions; manage campaign resources, external partners, and budgets; set campaign goals and measurement plans.
Seniority
Senior, hands-on IC
