senior marketing manager, Experiential (Seattle or New York)
Core
Leading the experiential marketing vertical to create immersive, high-impact brand moments that deepen customer connection and reinforce Starbucks as a cultural icon.
Role type
Senior marketing manager, experiential
Builds
Immersive brand moments, tentpole events, pop-ups, and integrated cross-channel experiences
Domain
Retail / Consumer Packaged Goods / Experiential Marketing
Deliverable
product features
Required skills
Strategic thinking, creative direction, live brand activations, cultural fluency, operational excellence, cross-functional leadership, roadmap planning
Responsibilities
Lead development, oversight, and approval of experiential marketing strategies, frameworks, and activation playbooks; Establish a multi-year experiential roadmap aligned to brand priorities and cultural moments; Represent experiential marketing across the broader marketing and GTM ecosystem.