Director, PR & Influencer - Clinique North America
Core
Drive Clinique's influence ecosystem spanning creators, VIPs, dermatologists, press, and media to build brand equity, cultural relevance, and consumer trust.
Role type
Director, PR & Influencer Marketing
Builds
Integrated communications strategies, creator-led campaigns, press coverage, and brand advocacy programs
Domain
Beauty & Cosmetics
Deliverable
product features
Required skills
Cultural strategy, influencer marketing, public relations, crisis management, team leadership, budget management, cross-functional collaboration, event planning, retail program execution
Preferred skills
Beauty industry expertise, creator economy knowledge, agency management, paid media integration
Technologies
Social commerce platforms, influencer management tools, media monitoring systems
Responsibilities
Identify breakthrough cultural partnerships and creator-led campaigns; drive earned storytelling strategies; manage North America press efforts; oversee influencer marketing execution and measurement; lead eventing and advocacy programs; manage derm relations and sampling strategies; partner with retail teams on activation strategies; manage budgets for PR and influencer programs; lead and develop a team.
Seniority
Director, hands-on IC with team management