VP, Media Strategy and Planning
Core
Lead Klick's media strategy and planning capabilities, defining investment philosophy, channel frameworks, and audience architecture to drive client business outcomes in the life sciences sector.
Role type
VP, Media Strategy and Planning
Builds
High-performing media strategy teams and differentiated media practices within an agency context
Domain
Life sciences advertising, healthcare, pharmaceutical, and life sciences media
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Media strategy and planning, Integrated media strategy (paid, owned, earned), C-suite client relationship management, Media measurement and attribution modeling, Marketing mix optimization, Team building and talent development, Compliance knowledge (pharma)
Preferred skills
Thought leadership (speaking, publications), Organizational transformation and change management, Emerging technologies application, AI utilization
Technologies
Advanced analytics, Data partnerships, Attribution approaches, AI tools
Responsibilities
Define investment philosophy and channel frameworks, Build and develop high-performing media strategy teams, Own C-suite client relationships for media strategy, Drive media measurement and planning innovation, Transform media planning discipline and operational models
Seniority
VP, Strategy & Leadership