Vice President, Influence & Social Strategy, Ogilvy Health
Core
Define, lead, and innovate integrated social media and influencer marketing strategies for top-tier pharmaceutical and medical device clients.
Role type
VP, Influence & Social Strategy (Healthcare)
Builds
Branded and unbranded social media programs and influencer collaborations for healthcare clients
Domain
Healthcare (Pharmaceuticals & Medical Devices) + Social Media & Influencer Marketing
Deliverable
product features
Required skills
Executive strategic leadership, Senior client partnership, Advanced campaign orchestration, Influencer marketing management, Next-gen social channel strategy, Creative content direction, Cross-functional leadership, Regulatory compliance (FDA/FTC), Strategic measurement & insight, Innovation scouting, Team mentorship, Business development
Preferred skills
Omnichannel marketing integration, Digital marketing knowledge
Technologies
Social media platforms, Influencer management tools, Analytics platforms
Responsibilities
Set strategic direction for branded and unbranded social/influencer programs; Cultivate deep relationships with senior client stakeholders; Lead end-to-end strategy and execution of large-scale campaigns; Identify, secure, and manage top-tier influencers; Define data-driven content strategies for social channels; Provide executive oversight for creative content development; Architect collaboration across PR, Analytics, Creative, and Paid Media teams; Ensure adherence to FDA and FTC regulations; Track and analyze campaign performance data; Scan for emerging social media trends and technologies; Mentor and cultivate team talent; Lead new business initiatives including RFP responses and pitches
Seniority
VP, Executive Leadership
