Senior Campaign Data and Operations Analyst
Core
Senior Campaign Data Analyst supporting digital marketing campaign operations, audience management, and performance reporting for global clients.
Role type
Senior IC data analyst (marketing operations)
Builds
Marketing campaign execution frameworks, audience segments, and performance dashboards
Domain
Digital marketing / Campaign operations
Deliverable
production ML models | product features | dashboards & analysis
Required skills
Python (Pandas, NumPy), SQL (complex queries, CTEs, window functions), CRM/Marketing Automation platforms (Adobe Campaign, Salesforce, Marketo), Power BI/Tableau, Excel, audience segmentation, suppression logic, data validation
Preferred skills
Statistical analysis, predictive modeling, A/B testing, attribution models, customer lifecycle analytics, Agile methodologies
Technologies
Python, SQL, Power BI, Tableau, Adobe Campaign, Salesforce Marketing Cloud, Marketo, Eloqua, AWS, Databricks, Snowflake
Responsibilities
Perform advanced data analysis using Python and SQL to optimize digital marketing campaigns; Build, validate, and optimize marketing audiences across multiple data sources; Create and maintain campaign performance reports and dashboards; Partner with stakeholders to translate business objectives into analytical solutions; Establish reusable execution and reporting frameworks for scalable campaign operations.
Seniority
Senior, hands-on IC
