Media Planning Specialist
Core
Develop and execute digital media campaigns for healthcare audiences across the US market, translating data into effective strategies.
Role type
Digital media planning specialist
Builds
Integrated digital media campaigns for life sciences brands
Domain
Healthcare / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Digital media planning, Paid search/display/video/social campaign execution, Budget allocation and pacing, Data analysis and optimization, Cross-functional collaboration, Media platform proficiency
Preferred skills
AI tool usage, Healthcare/pharma agency experience, Budget reconciliation, Team mentoring
Technologies
DCM, Datorama, Genome, Excel, PowerPoint
Responsibilities
Develop digital media plans across multiple channels, Allocate and manage campaign budgets, Execute and optimize live campaigns, Produce performance reports and insights, Collaborate with cross-functional teams to deliver integrated campaigns
Seniority
Mid-level, hands-on IC
