Teamlead CRM (m/w/d)
Core
Lead CRM strategy for an online pharmacy, focusing on customer lifecycle management, automation, and AI-driven marketing to drive revenue and customer value.
Role type
Senior Team Lead, CRM Strategy & Operations
Builds
Automated customer journeys, targeted campaigns, and AI-powered marketing solutions for a European online pharmacy.
Domain
E-commerce / Healthcare / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis
Required skills
CRM strategy, customer segmentation, campaign planning, AI application development, ESP/CDP management, team leadership, KPI monitoring
Preferred skills
AI agent implementation, cross-functional process definition, retail media experience
Technologies
ESP tools, CDP, CPP, AI agents, automation platforms
Responsibilities
Define and execute customer growth and retention strategies, plan and manage multi-channel campaigns, drive AI adoption and concept development, monitor KPIs (activation, repurchase, CLV), lead and develop the CRM team, stabilize cross-departmental processes.
Seniority
Senior, hands-on IC with leadership responsibilities