Senior CRM Manager (m/w/d)
Core
Define and execute CRM strategy for existing and growth customers in an online pharmacy, focusing on personalization, automation, and customer segmentation to drive revenue and value goals.
Role type
Senior CRM Manager (hands-on IC with team leadership)
Builds
Automated customer journeys, email/push/print campaigns, and AI-driven marketing initiatives across all channels.
Domain
E-commerce / Healthcare (Online Pharmacy)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy, customer segmentation, campaign planning, automation, KPI monitoring, cross-functional process definition, team leadership
Preferred skills
AI application development, AI agents, ESP/CDP/CPP tools, print marketing
Technologies
ESP tools, CDP, CPP, AI agents, Print media
Responsibilities
Oversee customer retention and growth strategy, plan ad spend and campaign execution, drive AI adoption and implementation, monitor KPIs (activation, repurchase, CLV), define cross-departmental processes, lead and develop the team
Seniority
Senior, hands-on IC with leadership responsibilities
