Senior Marketing Technology Specialist
Core
Lead and continuously improve the execution of owned digital marketing channels (email, push, SMS) within Salesforce Marketing Cloud, ensuring reliable end-to-end campaign activation, data alignment, and process efficiency.
Role type
Senior Marketing Technology Operations Specialist
Builds
Owned digital marketing campaigns (email, push, SMS) and campaign activation processes
Domain
Retail / Food Service / Marketing Technology
Required skills
Salesforce Marketing Cloud expertise, campaign activation orchestration, cross-functional coordination, data readiness validation, agency partner management, operational process improvement
Preferred skills
Salesforce Marketing Cloud certifications, multi-platform marketing ecosystem experience, CDP familiarity, platform migration support
Technologies
Salesforce Marketing Cloud, Customer Data Platforms (CDPs)
Responsibilities
Build and execute complex campaigns in Salesforce Marketing Cloud; Establish and uphold standards for campaign setup, QA, and data readiness; Monitor campaign execution and escalate risks; Partner with data and engineering teams to ensure audience data accuracy; Develop and maintain documentation and activation guidelines; Identify opportunities to improve workflows and reduce friction
Seniority
Senior, hands-on IC
