CRM, Loyalty & Marketing Automation Specialist (Temporary – 10 Months)
Core
Develop and implement CRM strategies and personalized multichannel marketing campaigns to enhance customer engagement, loyalty, and long-term value.
Role type
CRM and Marketing Automation Specialist
Builds
Personalized customer journeys, loyalty programs, and multichannel communication campaigns
Domain
Travel industry + Customer Relationship Management (CRM)
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
CRM strategy development, multichannel campaign management, customer segmentation, marketing analytics, CRM platform implementation, data analysis, process automation
Preferred skills
Experience with CRM migration projects, AI tool proficiency
Technologies
Adobe Campaign, Braze, Salesforce Marketing Cloud, HubSpot, Batch, MS Office, Copilot
Responsibilities
Design and optimize automated customer journeys, analyze campaign performance metrics, produce reports and dashboards, collaborate with IT and E-commerce teams, contribute to loyalty program evolution
Seniority
Mid-level (3-5 years experience)