Striker (Coordenador/a de Merchandising)
Core
Develop and manage execution strategies at the point of sale for major convenience and AS networks in the region, driving sales and market share growth through planning, resource allocation, and creative problem-solving.
Role type
Senior IC merchandising coordinator (indirect channel)
Builds
Execution plans, store-level activations, and distributor training programs
Domain
FMCG / Beverage / Retail
Deliverable
product features
Required skills
indirect channel knowledge, trade marketing, negotiation, store relationship management, Power Selling methodology, strategic planning, resource management
Preferred skills
Microsoft Office (PowerPoint, Excel), coaching
Technologies
Microsoft Office
Responsibilities
Develop indirect channel execution plans, negotiate store-level activations, train distributor teams on perfect store concepts, apply Power Selling methodology in commercial negotiations, monitor execution indicators and sales volume, manage investment calculations and contract payments
Seniority
Senior, hands-on IC