Analista de Dados Pleno - Retail Media

São Paulo, br💼 Full-time🗓 2026-09-08 → 2026-09-27

Core

Manage and optimize the advertising operation within the Serasa ecosystem using Google Ad Manager, focusing on profitability metrics and revenue modeling.

Role type

Senior Data Analyst (Retail Media)

Builds

Ad inventory optimization, revenue attribution models, and strategic analytics dashboards

Domain

Retail Media / Digital Advertising

Required skills

Google Ad Manager, SQL, Power BI, CRO, monetization metrics (CAC, ROI, eCPM, ROAS), A/B testing

Preferred skills

High-scale media environment experience, Databricks

Responsibilities

Monitor and improve profitability indicators (CAC, ROI, eCPM, fill rate), support revenue attribution analysis, build strategic analytics views, identify monetization journey improvements via CRO

Seniority

Mid-level, hands-on IC

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About Experian

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.