Head of Product Optimizer Marketing
Core
Lead marketing and portfolio strategy for the Product Optimizer segment in the vegetable business, connecting grower needs to innovation and market positioning.
Role type
Head of Product Optimizer Marketing (Commercial Leader)
Builds
Vegetable product portfolios, value propositions, and go-to-market strategies for early-adopter growers.
Domain
Agriculture / Seeds / Fresh Produce / Vegetable Industry
Deliverable
product features
Required skills
Marketing leadership, category management, portfolio management, commercial strategy, cross-functional collaboration, team management, strategic planning
Preferred skills
Experience in vegetable/fresh produce/seeds value chain, understanding of grower-retailer-shopper dynamics, pricing and promotion expertise
Technologies
None stated
Responsibilities
Lead marketing and portfolio strategy for the Product Optimizer segment; translate value-chain needs into propositions and go-to-market plans; influence product and innovation choices; lead and develop a team of 4–6 marketing professionals; manage marketing budget and investment priorities; contribute to five-year business planning.
Seniority
Senior, hands-on IC with team leadership
