Regional Marketing Manager, B2B
Core
Lead end-to-end B2B marketing strategy and execution to drive revenue growth, customer engagement, and brand positioning for Grab For Business across Southeast Asia, with specific ownership of the Indonesia market.
Role type
Senior B2B Regional Marketing Manager
Builds
B2B enterprise platform for employee rides, mobility, and meals
Domain
Southeast Asia / B2B SaaS / Enterprise Mobility
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
B2B demand generation, integrated campaign management, end-to-end program ownership, ROI measurement, business case analysis, B2B narrative crafting, agency/vendor management, GenAI tool application, SaaS/enterprise tech marketing
Technologies
GenAI tools, performance marketing platforms, content management systems
Responsibilities
Lead regional strategy and budget management for new account acquisition and GMV targets; Plan and execute industry events, forums, and roadshows to acquire B2B clients; Develop go-to-market plans and content assets across the buyer funnel; Oversee regional marketing programs aligned with business OKRs; Collaborate with cross-functional teams to integrate marketing with product and sales efforts
Seniority
Senior, hands-on IC
