Group Director, Experience Strategy (Pharma Ad agency Exp required)
Core
Lead omnichannel and personalized experience strategies for pharmaceutical brands, focusing on HCPs and patients/caregivers.
Role type
Senior Group Director, Experience Strategy
Builds
Omnichannel plans, content strategies, and digital journey maps for life sciences clients
Domain
Pharmaceutical marketing and healthcare
Deliverable
product features
Required skills
Omnichannel strategy, Experience strategy, Digital strategy, Oncology domain expertise, Pharmaceutical/Biotech/Healthcare marketing experience, Data analysis, Journey mapping, Marketing automation, CRM platforms, AI systems
Preferred skills
Strategic storytelling, Stakeholder management, Innovation in deliverables
Technologies
Miro, Mural, Airtable, Veeva, Salesforce Marketing Cloud, Adobe, Microsoft Office
Responsibilities
Lead execution of Experience Strategy deliverables, analyze data to generate actionable insights, create tactical briefs, determine omnichannel maturity, support new business initiatives, model inclusive behaviors
Seniority
Senior, hands-on IC
