Associate Director, Omnichannel Brand Partner
Core
Strategic leadership role bridging enterprise Omnichannel/CX functions and brand marketing teams to design and deliver digital experiences for patients, caregivers, and HCPs.
Role type
Senior IC strategy & program management (Omnichannel Brand Partner)
Builds
Omnichannel strategies, roadmaps, and digital engagement programs for immunology launch brands
Domain
Life Sciences / Pharma Marketing / Digital Customer Experience
Deliverable
product features
Required skills
Omnichannel strategy, digital engagement strategy, agency management, customer journey mapping, data analytics, cross-functional leadership, strategic advisory, project management, brand launch support
Preferred skills
Commercial matrix organization experience, pharmaceutical compliance knowledge, third-party vendor management, business intelligence tools (Tableau), Veeva toolset, Salesforce Marketing Cloud
Technologies
Websites, UX, SEO/SEM, Media, Social, CRM, analytics, digital field tools, Tableau, Veeva, Salesforce Marketing Cloud
Responsibilities
Partner with marketing teams to drive omnichannel programs; lead agency management and coordination; develop omnichannel strategy roadmaps; translate enterprise initiatives into brand-level strategies; collaborate with analytics teams to turn data into actionable insights; support brand/product launches from pre-launch to commercialization.
Seniority
Senior, hands-on IC with strategic autonomy
