Regional Marketing Manager
Core
Regional Marketing Manager for ANZ Insurance shaping go-to-market strategy for insurance carriers, MGAs, and insurtech companies, partnering with Sales leadership to drive pipeline and global strategy.
Role type
Senior Regional Marketing Manager (B2B SaaS/Technology)
Builds
Account-targeted (ABX) programs, event strategies, and localized execution of global campaigns for the insurance vertical.
Domain
Insurance (Carriers, MGAs, Insurtech) / B2B SaaS / Geospatial Technology
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Strategic account planning, ABX (Account-Based Experience) execution, pipeline strategy, B2B SaaS marketing, insurance industry knowledge, stakeholder influence, data-driven prioritization, CRM and intent data utilization
Preferred skills
Insurance marketing experience, insurtech knowledge, financial services marketing, joint pipeline accountability with enterprise sales teams
Technologies
Salesforce, Marketo, HubSpot, 6Sense
Responsibilities
Own in-market pipeline strategy for insurance carriers, MGAs, and insurtech across ANZ; Partner with Sales leadership to attend pipeline reviews and unblock deals; Build and run account-targeted (ABX) programs for high-priority carrier clusters; Design and run bespoke 1:1 ABM programs for strategic accounts; Direct BDR/SDR sequencing aligned with campaign activity and intent signals; Define ABX event strategy for the region; Adapt global campaign programs for local market conditions; Track macro trends in property insurance and translate into strategic recommendations; Own inbound and influenced pipeline results reporting.
Seniority
Senior, hands-on IC