Manager, Programmatic Strategy
Core
Own strategy and business plan for programmatic supply enablement and emerging products (live events, OEM supply, ad innovation) to drive revenue growth and operational efficiencies.
Role type
Manager, Programmatic Strategy
Builds
Programmatic supply enablement, emerging ad products, and partner integrations for NBCUniversal's advertising business.
Domain
Media & Advertising Technology
Deliverable
product features
Required skills
Programmatic marketplace expertise, business analysis, go-to-market strategy, stakeholder management, project management, data analysis (Excel, large datasets), partnership management
Preferred skills
Programmatic publisher experience, advertising sales background
Technologies
Excel, PowerPoint
Responsibilities
Own strategy and business plan for programmatic supply enablement and emerging products; Drive programmatic supply enablement for live events and emerging ad innovation products; Lead end-to-end product commercialization efforts; Partner cross-functionally to bring new programmatic products to market; Gather partner and stakeholder feedback to inform product enhancements; Track and evaluate KPIs for new product launches and strategic initiatives; Manage OEM supply including inventory deal pacing and performance troubleshooting.
Seniority
Manager, hands-on IC
