Head of Marketing (m/f/d) – Parental Leave Cover
Core
Lead growth marketing strategy, overseeing outbound sales campaigns, inbound lead generation, and digital marketing to fuel sustainable business growth.
Role type
Head of Marketing (Growth)
Builds
Outbound sales campaigns, inbound lead generation funnels, digital marketing initiatives, and brand messaging.
Domain
B2B/B2C Growth Marketing
Required skills
Growth marketing strategy, outbound sales campaign management, inbound lead generation, digital marketing (SEO, PPC, social, email), brand direction, cross-functional leadership, marketing analytics, budget management, CRM integration, A/B testing.
Preferred skills
MBA, experience in scaling customer acquisition, knowledge of marketing automation platforms.
Technologies
HubSpot, Salesforce, Marketo, Google Analytics, Tableau, Google Ads, LinkedIn Outreach tools.
Responsibilities
Develop and execute targeted outbound sales campaigns; lead and optimize inbound lead generation through content and paid media; oversee digital marketing strategy across channels; manage growth marketing budget and allocate resources; partner with sales and product teams on go-to-market strategies; analyze campaign performance and report on KPIs (CAC, LTV, ROAS).
Seniority
Senior, hands-on IC
