Traffic Management Officer (French Speaker) | SM&W
Core
Develop, implement, and optimize Google Ads campaigns to maximize traffic, qualified leads, and conversions for paid acquisition strategies.
Role type
Paid acquisition specialist (Google Ads)
Builds
Paid acquisition campaigns and growth channels
Domain
Digital marketing / Paid acquisition
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Google Ads campaign management, keyword research, competitor analysis, Google Analytics 4 (GA4), Google Tag Manager (GTM), conversion tracking, A/B testing, budget management, performance forecasting
Preferred skills
Facebook Ads, LinkedIn Ads, Adobe Analytics, marketing automation tools, CRM systems
Technologies
Google Ads, Google Tag Manager, Google Analytics 4, Facebook Ads, LinkedIn Ads, Adobe Analytics
Responsibilities
Develop and optimize Google Ads campaigns, configure campaigns with advanced tracking, conduct keyword and competitor research, monitor and analyze campaign performance, collaborate with cross-functional teams, test ad formats and messaging strategies
Seniority
Mid-level, hands-on IC