Striker (Coordenador/a de Merchandising)
Core
Develop and manage execution strategies at the point of sale for major retail networks in the Espírito Santo and Northern Fluminense regions, driving sales and market share growth through store-level negotiations and resource allocation.
Role type
Senior IC Merchandising Coordinator (Striker)
Builds
Retail execution plans, store-level sales growth, and brand presence in key accounts
Domain
FMCG / Beverage / Retail Trade
Deliverable
product features
Required skills
Store-level negotiation, execution planning, distributor team training, Power Selling methodology, investment calculation, contract management, route coaching
Preferred skills
Microsoft Office (PowerPoint, Excel), analytical vision
Technologies
Microsoft Office
Responsibilities
Develop regional execution plans and negotiate store-by-store; Engage distributor and agency teams to maintain execution levers; Train distributor Key Account and agency supervisor/promoter teams on perfect store concepts; Apply Power Selling methodology in commercial negotiations; Monitor results and close volume targets; Calculate investment closures and contract payments.
Seniority
Mid-Senior, hands-on IC