Lead marketing/Digital Marketing Specialist
Core
Lead marketing and digital campaigns for Veolia's China Labwater business, driving lead generation and sales pipelines through data-driven strategies.
Role type
Senior Digital Marketing Lead (China)
Builds
Marketing campaigns, sales pipelines, and brand presence for water treatment solutions in China
Domain
Water treatment / Industrial B2B
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Chinese digital marketing, Baidu paid advertising, WeChat tactics, Salesforce.com, Hubspot, market segmentation, budget management, agency management, competitor analysis
Preferred skills
Scientific or empirical degree, experience with Drupal, event coordination, stakeholder management
Technologies
Baidu, WeChat, Salesforce.com, Hubspot, Drupal, Microsoft/Google suites
Responsibilities
Plan and deliver marketing strategy aligned with global ROI/KPIs; execute paid advertising and social media campaigns; manage web development and content; build sales pipelines; coordinate product launches and offline events; track campaign metrics; liaise with end-users and partners.
Seniority
Senior, hands-on IC