Field Activation Manager
Core
Manage a team of Activation Specialists to deliver consumer and customer activations for beer and spirit brands in on-premise accounts.
Role type
Field Activation Manager (Team Lead)
Builds
On-premise activations for beer and spirit brands
Domain
Beverages (Beer & Spirits) / On-premise retail
Deliverable
product features
Required skills
Team management, activation strategy, budget management, legal compliance, market intelligence, client relationship management, physical logistics
Preferred skills
Event management, bilingual (English/Spanish), deep market trend knowledge
Technologies
None stated
Responsibilities
Hire, onboard, and coach local Activation team; Plan and track activation opportunities using market intelligence; Manage financial responsibilities and T&E planning; Communicate with client network to align on activities; Enforce legal and marketing code guidelines; Travel within territory to work 1:1 with direct reports.
Seniority
Mid-Senior, hands-on IC with people management