Head of Marketing (m/f/d) – Parental Leave Cover
Core
Lead growth marketing strategy, overseeing outbound sales campaigns, inbound lead generation, and digital marketing to fuel sustainable business growth.
Role type
Senior Head of Marketing (Growth)
Builds
Outbound sales campaigns, inbound lead generation funnels, digital marketing initiatives, and go-to-market strategies.
Domain
B2B/B2C Growth Marketing
Deliverable
product features
Required skills
Outbound sales campaign execution, inbound lead generation, digital marketing strategy, cross-functional team leadership, budget management, marketing analytics, CRM integration, brand direction
Preferred skills
MBA, experience scaling customer acquisition in B2B/B2C environments
Technologies
HubSpot, Salesforce, Marketo, Google Analytics, Tableau, Google Ads, LinkedIn
Responsibilities
Develop and execute targeted outbound sales campaigns; Lead and optimize inbound lead generation through content, SEO, and paid media; Oversee digital marketing strategy across search, social, email, and display; Manage growth marketing budget and allocate resources; Partner with sales and product teams to align messaging and drive revenue; Analyze campaign performance and refine strategies to improve conversion rates and ROI.
Seniority
Senior, hands-on IC with leadership responsibilities
