Marketing Specialist
Core
Execute B2B email marketing campaigns, manage lead nurture workflows, and support demand generation and company branding efforts.
Role type
Marketing Specialist (B2B Digital Marketing)
Builds
Email campaigns, lead nurture workflows, campaign performance dashboards
Domain
B2B Technology / Life Sciences
Deliverable
product features
Required skills
B2B email marketing, HubSpot administration, copywriting, data analysis, CRM data management, social media trends knowledge, basic graphic design
Preferred skills
Bachelor's degree in Marketing/Communications, experience with third-party market research
Technologies
HubSpot, Canva, Photoshop
Responsibilities
Monitor and qualify inbound leads from digital channels, execute email marketing campaigns, manage lead lists and unsubscribe requests, track and analyze campaign performance, maintain CRM data accuracy, develop campaign performance reports
Seniority
Mid-level, hands-on IC
