Marketing Manager Install Base France / Iberia
Core
Develop and execute marketing strategies, manage brand identity, and drive lead generation for enterprise software solutions in France and Iberia.
Role type
Marketing Manager (Enterprise Software)
Builds
Brand awareness, marketing campaigns, and lead pipelines for IFS enterprise software.
Domain
Enterprise Software / SaaS
Deliverable
product features
Required skills
Marketing strategy planning, brand management, lead generation, digital marketing, CRM management, budget management, stakeholder management, competitor analysis, localization of global campaigns
Preferred skills
Experience in enterprise software sales organizations, matrix organization navigation, relationship building, presentation skills
Technologies
CRM systems, digital marketing platforms, social media tools, search engine marketing tools
Responsibilities
Plan and execute marketing strategies aligned with go-to-market plans; manage brand awareness and corporate identity; lead generation through events and digital campaigns; create local advertising and collateral; manage marketing budget and reporting; oversee CRM and lead management; localize global campaigns.
Seniority
Mid-Senior, hands-on IC
