Regional Marketing Lead, Canada
Core
Lead growth of Wise in Canada, accountable for new customer acquisition and contribution margin.
Role type
Regional Marketing Lead (GTM & Growth)
Builds
Canadian go-to-market strategy, messaging, positioning, and channel mix for a financial services product.
Domain
FinTech / Cross-border payments
Deliverable
product features
Required skills
Go-to-market strategy definition, new customer acquisition, contribution margin management, budget allocation, unit economics analysis, A/B testing and incrementality experiments, cross-functional leadership, product-market fit insight
Preferred skills
Experience marketing in Canada or markets with immigrant segments, FinTech or regulated industry experience, French-language business proficiency
Technologies
A/B testing frameworks, marketing analytics tools
Responsibilities
Define go-to-market strategy including messaging, positioning, channel mix, and budget allocation; Own new customer acquisition and contribution margin growth; Collaborate with channel leads on campaign execution and optimization; Partner with Product teams on features and promotions; Feed customer insights to shape product roadmap
Seniority
Senior, hands-on IC with strategic ownership
