Route-To-Market Strategy Manager
Core
Shape and drive Red Bull's global Route-to-Market (RTM) strategy across On Premise and Off Premise channels to optimize distribution, customer coverage, and execution effectiveness.
Role type
Strategy-level Route-to-Market Manager
Builds
Global RTM strategies, omnichannel initiatives, eB2B growth programs, and digital transformation of distribution capabilities
Domain
Consumer Packaged Goods (CPG) / Beverage Industry / Global Distribution
Deliverable
product features
Required skills
Route-to-market strategy, sales strategy, commercial excellence, distribution management, channel management, digital transformation, analytics, CRM systems, sales technology, stakeholder management, cross-functional collaboration, strategic planning, market analysis
Preferred skills
Experience in international markets, digital tools adoption, eB2B business development, framework development
Technologies
CRM systems, sales technology, digital tools, analytics platforms
Responsibilities
Develop and implement global RTM strategies for On Premise and Off Premise channels; Lead global discussions and senior leadership forums on distribution and commercial effectiveness; Create differentiated RTM approaches tailored to channels, customer groups, and market maturity; Drive adoption of digital tools and automation in RTM planning and execution; Establish scalable frameworks and best practices for distribution management; Collaborate with Global Sales, Marketing, Finance, and Supply Chain teams to align RTM priorities with business objectives
Seniority
Senior, hands-on IC with strategic leadership