Director, Industry Marketing- Life Sciences
Core
Define positioning and go-to-market strategy for ServiceNow's Life Sciences industry, translating AI-driven platform capabilities into outcome-based narratives for C-suite buyers.
Role type
Director, Industry Marketing (Life Sciences)
Builds
Industry message houses, solution narratives, pitch decks, battlecards, and event content for ServiceNow's Life Sciences vertical.
Domain
Life Sciences (Pharma/MedTech) + Enterprise Software + AI
Deliverable
product features
Required skills
B2B marketing strategy, product marketing, industry solution mapping, message house creation, event management, pipeline generation, executive communication, AI tool proficiency
Preferred skills
Life sciences buyer persona expertise, AI adoption trend analysis, cross-functional team leadership
Technologies
Seismic, Claude, ServiceNow Platform
Responsibilities
Own and publish the industry message house; lead marketing strategy within the Industry POD; own the Marketing BOM (narratives, decks, demos); direct presence at first-party and third-party events; drive field adoption through enablement; use AI tools as primary workflow.
Seniority
Director, strategic leadership
